On
the heels of its successful 2014 season, Whole Athlete / Specialized is
looking for ways to give back, as well as prepare for another great
season in 2015. The team has named the National Interscholastic Cycling Association (NICA) as a recipient of its fundraising partnership with Play Hard Give Back, a fund-raising and sports marketing company based in Ketchum, Idaho.
To
support this fundraising initiative, the team is selling three
delicious trail mixes through the Play Hard Give Back web site.
Proceeds will go to NICA, the team's chosen social cause, as well as to
help fund the team's upcoming racing season.
"We
are very impressed with the work NICA has done over the past five
years," says Dario Fredrick, team director for Whole
Athlete/Specialized, "and share a parallel vision in promoting athlete
development, excellence, teamwork, professionalism, and respect for the
community and environment."
Some of the flavors include:
Fuel and Flow
– A healthfood-lover's paradise, made with raw almonds, honey-roasted
nuts (peanuts, pecans and almonds), salted pumpkin seeds, hemp seeds,
dried fruit (apples, cranberries), ginger AND stoked with blueberry
antioxidant BGood Bites.
Rise and Shine
– For coffee lovers only: an invigorating blend of raw almonds, dried
cranberries, cashews, dried mango, chocolate-covered espresso beans AND
stoked with espresso date nut BGood Bites.
Karmakandy
– For the sweet tooth in all of us. Loaded with raw almonds, dried
cranberries, banana chips, peanut butter cups AND stoked with peanut
ginger BGood Bites.
"This
is one sweet way to give our fundraising efforts a boost," said
Fredrick. "This stuff is awesome. Tell everyone you know but keep it
away from the dog!"
About NICA
Founded in 2009, the National Interscholastic Cycling
Association (NICA) develops high school mountain biking programs for
student-athletes across the United States. NICA provides leadership,
services and governance for local leagues to produce quality mountain
bike events, and supports every student-athlete in the development of
strong body, strong mind and strong character through their efforts on
the bike. For more information visit www.nationalmtb.org.
About Play Hard Give Back
PHGB
empowers athletes to reach their goals while cultivating a sense of
gratitude. Using a unique online platform, PHGB seeks to help athletes
sell innovative products with proceeds that support both their careers
and the social causes of their choice. For more information visit www.playhardgiveback.com.
A
non-profit Junior / U23 development program, the Whole
Athlete/Specialized Team's mission is to invest in the future
of our youth and the sport of cycling by developing young
athletes at the regional, national, and international levels with dedication, integrity, and fun.
Our mission is enabled by
coaches, mentors, volunteers, and donors of the Velo Development Foundation,
a 501(c)(3) charitable organization.
